The four Avenues of Service are the philosophical and practical framework for the work of Rotary clubs around the world.
1. The first Avenue of Service, Club Service, involves action a Rotarian must take within the club to help it function successfully.
2. Rotary’s second Avenue of Service is Vocational Service. Its purpose includes promoting high ethical standards in businesses and professions, recognizing the worthiness of all occupations, and fostering the ideal of service in the pursuit of all vocations. The role of the club includes developing projects that help members contribute their talents to meeting society’s needs. The role of Rotarians includes conducting themselves and their businesses in accordance with Rotary’s principles and responding to projects their clubs develop.
3. Rotary’s third Avenue of Service, Community Service, comprises varied efforts that Rotarians make, sometimes in conjunction with others (for example, a Rotaract or Interact club, or a Rotary Community Corps), to improve the quality of life of those who live within their club’s locality or municipality.
4. Rotary’s fourth Avenue of Service, International Service, comprises all the things that a Rotarian can do to advance international understanding, goodwill, and peace by fostering acquaintance with people of other countries, their cultures, customs, accomplishments, aspirations, problems – through reading and correspondence and through cooperation in all club activities and projects (including those associated with The Rotary Foundation) designed to help people in other lands.