MEMBERSHIP DEVELOPMENT

 

Balanced Membership

Classifications and Balanced Membership

It is vital that a club have a well-balanced membership in which no business or professional group predominates. The number of active members in the same classification should not exceed 10 percent of the total number of active members in the club. Unusual conditions within the locality in which the club is located may warrant a larger percentage, but the principle of a well-balanced membership should be maintained. In older clubs where the existing filled classifications are not in balance, an effort should be made to achieve a well-balanced membership.

Diversified Membership

Clubs are encouraged to develop a membership that is fully reflective of the business and professional community it serves. Clubs shall be formed only where the membership can be principally composed of business or professional persons who are indigenous to the locality or who represent the permanent, established residential, business or professional life of the community concerned.

Membership of Younger Persons

Clubs should remember the importance of seeking out younger persons, including past Rotaractors, who are qualified for membership. Clubs are also encouraged to find ways and means of increasing the appeal of membership to the growing number of young men and women who are occupying positions of responsibility in businesses and professions.

Rotary International Membership Coordinators

 The purpose of the Rotary International Membership Coordinator program is to provide a viable, long-term, strategic approach to promoting membership development by establishing a network of well-trained Rotarians who are knowledgeable about membership development strategies and techniques, to support districts and clubs in achieving membership growth.

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