Vocation refers to one’s “regular employment, calling, business, profession, or occupation.” In the term “Vocational Service,” Rotary employs the word “service” in its broadest sense, referring not merely to the merchandise sold or work done in any business or professional transaction, but also to the giving of due consideration to the needs and circumstances of the one served and to the continual thoughtfulness of others.

Vocational Service is stressed in Rotary’s Object in these words: “To encourage and foster high ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society.”

Vocational Service is the way Rotary fosters and supports the application of the ideal of service in the pursuit of all vocations. Inherent in the Vocational Service ideal are:

  1. Adherence to and promotion of the highest ethical standards in all occupations, including faithfulness and fidelity to employers, employees, and associates, and fair treatment of them and of competitors, the public, and all those with whom one has any business or professional relationships

  2. The recognition of the worthiness to society of all useful occupations, not just one’s own or those pursued by Rotarians

  3. The contribution of one’s vocational talents to the problems and needs of society